It certainly is!™ This Vancouver restaurant branding is more than just a tasty logo. Scandilicious is a Scandinavian inspired bakery located on Commercial Drive. Their sweet and savoury waffles are best in Vancouver and the coffee is a must. The Scandilicious persona is fun, flirty and delicious - just like its’ wordmark. The logo suggests the wafting aromas, gooey batters and sweet sauces that are undeniably Scandilicious. Inspired by its’ heritage, the final letter 'S' stands tall to represent the prow of a Viking ship.

Vancouver Restaurant Branding Solutions

Paone Creative worked closely with the owner of Scandilicious during the construction stages of their new business. Our goal was to create a bold new brand that could compete in the Vancouver restaurant branding and food marketplace.

Paone Creative worked closely with the restaurant owner to first develop a concrete brand persona and logo design strategy. Scandilicious came with a great name, it was our task to bring that brand persona and flirty name to life. The logo has a two part message, as you have read above. The brand was kept clean and traditional with a red, white and blue colour palette. The restaurant interiors & food truck match this Vancouver restaurant branding package. Anita, the founder, worked very hard to ensure her brand was ‘traditional Scandinavian’ rather than a stereotypical copycat. There is a lot of heart and tradition that goes into all the recipes served at Scandilicious.

Coffee Bag Design

No bakery experience is complete without wafting aromas of fresh brewed coffee. Paone Creative was happy to create a unique and versatile coffee bag. The bag had to amplify the visuals established for this Vancouver restaurant branding project. A ribbon pattern was made using the colours of the Norwegian flag. The ribbon wraps around the bag just like a parcel or a gift - it’s all wrapped up and ready for you to give. Scandilicious sells specialty blends of coffee in small batches. For economical purposes the bag was designed to be generic and a sticker is used to identify with the different bean types.