Patti Smyth is a registered holistic nutritionist and passionate outdoor enthusiast. Her mantra is simple, ‘eat food - move your body’. Patti came to Paone Creative in need of a personal holistic nutritionist brand. Rather than building a brand around the stereotypical green and kraft textures Patti embraced the exploration process and we were able to discover a brand that will inspire.

Our Solution For This Holistic Nutritionist Brand

Patti knew that just because she offered holistic lifestyle coaching didn’t mean she had to greenwash her brand. Since we were branding Patti as a person, we decided to embrace her favorite colour magenta. The watercolour texture provides a sense of wholesomeness and tactility to the brand. The logo works in contrast to this by offering a very clean solution. We also made sure to include her designation in her logo. Patti motivates other to live a clean and wholesome lifestyle and this holistic nutritionist brand represents just that.

To launch her new business we created an identity package for Patti: logo, stationery set and graphic standards. We also designed a promotional card that featured her most popular recipe. The goal of that card was to create something motivational and beautiful that clients are likely to keep in their kitchen. This identity package will set the tone as her holistic nutritionist brand grows.