March 21, 2017Comments are off for this post.


Volunteer Resource Website | Responsive WordPress Design & Development

How can we support leaders in the management of volunteer resources? Administrators of Volunteer Resources British Columbia advocates for, and promotes the administration of volunteer resources as a recognized profession, essential to the effective engagement of volunteers.

The Brief

AVRBC promotes leadership in the ‘management of volunteer resources’. They provide a supportive network for their 150+ members, which themselves represent nearly 100 social-profit and governmental organizations throughout the province of British Columbia.

AVRBC was looking to move to the WordPress platform for it’s ease of use and to reduce the burden on their own volunteer board. In making the move they also wanted to improve membership sales and management, inspire members through design and build a responsive website.

The Solution

Using WordPress as a platform we were able to build a robust yet budget conscious website. It was our job to compile all AVRBC requests and goals and provide smart solutions using a mix of custom and trusted 3rd-party plugins. The end result was a happy client and custom WordPress theme that enabled:

  • Membership/conference purchase & automated registration
  • Engaging members only area (pages & resources only accessible to logged in members)
  • Member profile directory
  • Automated purchase & registration
  • Advanced forms for data collection
  • Custom public resources section (classified by custom icons)
  • Improved home page messaging to engage members and connect with prospects
  • Social media integration

Design / Development Features

Automated Membership Registration
When a customer purchases/renews a membership and completes their profile they are automatically upgraded in the backend to ‘Member’ status. This grants them access to member only pages & resources.
Member Directory
Each member has the option to create an online profile. They can edit their profile at anytime and view or connect with other members in the directory.
Member Restricted Content
AVRBC has the ability to restrict content based on user type. This is especially useful to share restricted information with members or conference attendees.
Easy Member Profile/ Data Exports
All member profiles are setup with a form submission. AVRBC can export all profiles or other advanced form data, in bulk, with 1 click and import the file into their other management tools.

Phase 1: Connecting the Dots - Not Inventing the Wheel

Our goal for this project was to use WordPress strategies, tools and trustworthy plugins that already exist, rather than quadrupling our clients budget to build from scratch. This involved a lot of upfront planning to map out the user flow and functionality. In the end we were able to provide a solid, budget friendly solution.

Geeky highlights include a WooCommerce purchase ID, connected to a custom checkout template that leads to a gravity form that connects with a gravity view and hooks-up with a groups user assignment. In english; user buys membership, fills out their profile and gains access to members only content and directory.

Phase 2: From logo to a brand

AVRBC came to use with a logo and 1 colour but not much else. This was exciting! We worked with them to create a brand colour palette and typographic system. We even designed a series of custom icons to better communicate their mission. These custom icons are also used in the resource section of the website to help classify blog posts.

Phase 3: Automation = Ease for Administration

The final product was a custom built WordPress theme with a design that connects and inspires the many members of AVRBC. One of the highlights for us, was the amount of AVRBC web team chores we eliminated. By building in automation of the members registration and directory we were able to reduce the workload on the volunteers, so they can focus on what matters most. Also the ability to export sections of member data with 1-click was a huge benefit for them to connect with other management platforms.

March 20, 2017Comments are off for this post.


Community Arts Centre Website | Responsive WordPress Design & Development

How do you build a stronger community through the arts and heritage? Founded in 1969, the North Vancouver Community Arts Council is a charitable community cultural organization whose mandate is to enable emerging and professional artists in all media and to bridge cultures and build strong communities through the arts and heritage.

The Brief

NVCAC is an organization that consists of a volunteer Board of Directors, an Executive Director and support staff, and over 100 dedicated volunteers. Their membership is over 500 strong and includes individuals, students, seniors, families, cultural groups and businesses.

Their website was outdated and their mobile users were dropping fast. They needed to better showcase the extensive depth of programming and resources offered - all on a mobile friendly platform.



The Solution

After series of prototypes (UX design) and complete interface design NVCAC made the leap to move from Drupal to WordPress. We were there to support them and implemented a strategic planning series to make the transition possible. We also wanted NVCAC to take advantage of the many tools/connections WordPress has to offer. The result was a custom built WordPress theme that includes e-commerce, art rental catalogue, membership area, and multiple custom post types to keep the backend organized.

The design is focused on bringing the NVCAC brand to life. We used the rich colours from their logo to classify different areas of the website. Every template design, focused on use of imagery from their database and this brought a new level of interaction and emotion to the online experience that was missing on the old website.

Design / Development Features

The public can purchase NVCAC memberships online and gain access to member only pages (area), online profile submission and automated discounts.

A full scale e-commerce solution that connects to their current POS. WooCommerce + Moneris  is used to sell event tickets, course registration, products, memberships, donations and more.

Digital Art Rental Catalogue
A custom template that showcases (without selling) individual art rental items. Users can also create their own wishlist and save it to their account for future reference.

Backend CMS Management
A series of custom fields were built in the backend to make publishing content easier on the NVCAC staff. This helps to keep their look consistent yet easy to manage.


Phase 1

From Drupal to WordPress - Strategy & Prototypes

This site was huge! And we were up for the challenge. Lots of planning was required to consider:

  • NVCAC user goals and our goals for them
  • The sitemap/ user navigation
  • Content flow
  • Migration of content
  • Development options and existing tools to reduce on budget

Before we get to the pretty stuff we always focus on wireframes or interactive prototypes. It’s important to set a good foundation to build on. We test with out clients and make sure all the bases are covered.



Phase 2

Designing for a Creative Community

Our goal was to help boost NVCAC brand awareness but also let the community culture and creative artwork shine! We choose collectively to pull colours from the NVCAC logo to help identify key areas of the website. We looked to Mondrian to find inspiration for using colour and grid system. It was also important to build a design system so that the large volume of pages on this site and external design materials could be kept uniform and void of clutter. This enabled the images of the community or artwork to pop!



Phase 3

Custom Post Types, E-Commerce, Catalogue & Memberships

This custom built WordPress theme has it all. Our favourite section is the art rental area. Since art is big and fragile NVCAC only wanted to showcase, and not sell art online. We took the benefits of using an e-commerce platform and build a custom template to showcase each item and the artists. It removes the ability to purchase but invites customers to contact NVCAC directly. The film & TV industry, corporations and homeowners can also save a collection online by creating a wishlist.


September 5, 2015Comments are off for this post.

ManageWP Blog

Custom Blog UI Design

ManageWP is the world’s first and leading provider of WordPress management software. Their mission is to enhance your WordPress experience. ManageWP hosts a popular blog but the interface was lacking in spirit. Paone Creative worked in collaboration with Tom Ewer to design a custom UI for the ManageWP blog. The goal was to improve readability on all screen sizes with a clean and non-distracting interface. It was also important to highlight the individual authors that contribute to the blog. Paone Create also created a custom icon set to help define the blog categories.

ManageWP blog design Case  Study

ManageWP blog design Case  Study

ManageWP blog design Case  Study

ManageWP blog design Case  Study

ManageWP blog design Case  Study

"We hired Christina to design our new website and found a true professional in her field. Christina's approach was attentive, she would ask the right questions and make sure that every aspect of the project is taken care of."
-Vladimir Prelovac, Entrepreneur. Product strategist. CEO Devana Technologies.


June 15, 2015Comments are off for this post.

Spectrum & Give Canada

Corporate Website Design & Development

Spectrum Marketing & Give Canada Fundraising both operate out of the same office, are managed by the same team and work to build lasting partnerships. However one is focused on corporate clients while the other is philanthropic focused. We built them a responsive WordPress website to showcase the strength of both businesses together. We also included a landing page template to highlight each business individually. To improve usability and recognition, Spectrum is showcased using the colour blue, Give Canada appears in red and combined they appear yellow.





"Spectrum Marketing and Give Canada Fundraising recently hired Paone Creative to redesign our website. Combining two unique companies into one was a challenge but Christina developed a workable, easy to navigate solution. With Christina's creativity our updated brand more fully engages our online audience. She was approachable, easy to work with and really took the time to understand our business and our needs."
-Pam Burns, Vice President at Spectrum Marketing / Give Canada Fundraising


November 18, 2013Comments are off for this post.

Rebecca Sehn

Childrens Book Themed Website

Rebecca Sehn is a talented children’s photographer based in Vancouver, BC. Rebecca had just made the transition to focus her business 100% on children’s photography and needed a website to evoke the whimsical personality of childhood. The focus was directed towards easy navigation and defining her key offerings. Custom illustration was used throughout the site and extended to all stationery items to set the tone for her Children’s book themed website and brand.

children's book themed website by; a Vancouver design studio offering branding, website and App UI design

This video records the entire process of how the custom artwork was made for this children's book themed website. It’s an exclusive sneak peek into the attention and detail that we provide for every client.

children's book themed website by; a Vancouver design studio offering branding, website and App UI design

Why WordPress?

The WordPress platform made it easy for Rebecca to manage & edit her website. She can simply log-in to her WordPress dashboard to edit text, images, layout and more. This custom children's book themed website was structured to work within the clients budget. However we always strive to allow for page variety. The primary goal was to set her apart from the competition by building a heavily branded visual experience – something more than a regular photographers portfolio.

How Was The Children’s Book Theme Brand Created?

Rebecca was a very adventurous client - which we love! Many photographer lean towards simplicity when it comes to their portfolio. Rebecca was the exact opposite - she wanted to create a fully branded environment. Our goal was to create a space that felt as if you were ‘alice’ and had just fallen into a, ink drawn, copy of your favourite childhood novel. All the artwork was hand-drawn by Paone Creative. We also create a custom alphabet and icons for this children's book themed website.


November 17, 2013Comments are off for this post.

Riverwood Sales

Vancouver Restaurant Website Design & Illustration

Riverwood Sales is a leading Western Canadian Food Service Sales Agency. They came to Paone Creative in need of a new website. Their primary goal was to build a website that not only showcased their work, it also had to be easy to maintain and update. With this fun spirited group, Paone Creative was inspired to create a completely illustrated new brand.

vancouver restaurant website design by Paone Creative; a local studio offering logo, website and email marketing.

vancouver restaurant website design by Paone Creative; a local studio offering logo, website and email marketing.

vancouver restaurant website design by Paone Creative; a local studio offering logo, website and email marketing.

Why WordPress?

Our goal was to bring the spirited personality of the Riverwood staff to this online experience. We approached this project just as we would for a vancouver restaurant website design. We expanded on their existing colour pallet and incorporated custom illustration and typography to style this food services website. The staff connected so well with their brand re-fresh, that it was extended to all company communication tools.

WordPress was the perfect website platform because of its easy-to-use CMS (Content Management System). With WordPress tools, any staff member can make edits and additions to the website. This is a benefit to the company because it means reduced long-term expenses and allows for instant updates.

A custom interface was built to set Riverwood Sales apart from the competition and offer simplified navigation. Custom graphic illustration and google web fonts act as visual keys to showcase the personality of the company on this vancouver restaurant website design.


November 16, 2013Comments are off for this post.


The Canadian Association of International Nursing approached Paone Creative to aid in brand development for a their non-profit organization. We also designed and developed a website that allowed new and existing members pay their annual membership dues online. Paone Creative was happy to help establish this Vancouver non-profit brand.

Vancouver non-profit branding & website by Paone Creative .com; a Vancouver design studio offering branding, website and App UI design.

Vancouver non-profit branding & website by Paone Creative .com; a Vancouver design studio offering branding, website and App UI design.

Vancouver non-profit branding & website by Paone Creative .com; a Vancouver design studio offering branding, website and App UI design.

Vancouver non-profit branding & website by Paone Creative .com; a Vancouver design studio offering branding, website and App UI design.

Logo & Identity

The core message within the CAIN logo is depicted by two supportive hands, representing the flow of care passed from practitioner to patient. It is a story that resonates deeply with all nurses across all barriers: land, language, politics and beyond. These two hands are transformed to depict two speech bubbles emphasizing CAIN’s goal of enabling dialogue amongst Canadian nurses. The hands together form a globe wrapped by the symbol of a Canadian maple leaf. Our goal was to create a Vancouver non-profit brand that was bold yet meaningful.

Custom WordPress Website

CAIN connects nurses all across Canada and their website acts as the main interaction point. The website allowed us to bring this Vancouver non-profit brand to life, online. It positions CAIN as a forward thinking organization and works well to attract new members. WordPress was the preferred Content Management System for CAIN because of its easy-to-use editing tools. Since website management rolls will be transferred between members, the intuitive WordPress dashboard allows new managers to learn how to edit quickly.

Membership Registration & Payment

We built an e-commerce feature so that new and existing members could pay their annual membership dues through the website. They can pay with credit card via PayPal or by cheque. Members can also update their profile at anytime. All profiles and payments are recorded in the WordPress dashboard so CAIN can manage and export data easily. We made sure to extend the visuals created for this Vancouver non-profit brand to all aspects of the website.


[email protected]
Based in Vancouver, Canada

Contact Us
[email protected]
Based in Vancouver, Canada

Contact Us
[email protected]
Based in Vancouver, Canada

© 2017 Paone Creative | Privacy Policy

© 2017 Paone Creative | Privacy Policy

 © 2017 Paone Creative | Privacy Policy