Fiitfu was so happy with their branding and software UI design that they came back to Paone Creative to work on their new iphone app design. It was so exciting to see this Vancouver start-up grow and to help them develop a mobile specific platform for their clients. Fiitfu is a web based CRM program built specifically for network marketers. The software is built to help manage clients and products but more importantly aid in follow-up.
View the branding and software interface design work completed by Paone Creative here.
Why Build An iphone App?
Fiitfu is a web-based CRM service targeted at network marketers. Many of Fiitfu’s user base are individuals working from home or on the road. Many of them host meetings in coffee shops or out of the office. Fiitfu wanted to offer their clients a mobile solution to record meetings, look-up customer details and access their calendar. Fiitfu’s primary goal is to aid in follow up, so naturally this had to be at the center of the iphone app design.
Our goal was to offer an iphone app design that intuitive for working women aged 25-45. As with every app design, we wanted to ensure the client could use the app without a large learning curve. It was essential for the app to extend the function of the online software without confusing existing clients. This iphone app design also gave us an opportunity to improve the user interface of Fiitfu. We were able to move the brand forward while still keeping inline with the original brand message.
Fiitfu as a company works very hard to motivate and inspire follow up with its users. We built the iphone app design around this company mission. The dashboard features a motivational quote, photo and goal. It also has a list of todays follow ups.
We took advantage of the use of side panel navigation for this iphone app design. The left panel pulls out to reveal your main navigation area. We wanted to create easy action buttons for users-on-the-go. These key actions are: add a client , add a calendar item, record a meeting, and record a product given. Every action item guides users to ensure completion and improve success rates. The left panel slides out as an exclusive client list & client search area.
We wanted to have fun with the user profile design. We allow Fiitfu clients to add large volumes of client details. However the iphone app design allows for easy reading and divides the content into categories. Users can also upload a photo for every client.