Identity & Logo Design

Paone Creative provided Fiitfu with a complete CRM branding package. We developed the logo, stationery and brand aesthetics. The name Fiitfu was conceived as an acronym ‘Fortune Is In The Follow-up” but it has now evolved to represent much more. A wordmark was chosen to build name recognition online. Custom lettering was drawn to resonate with an energetic and motivated individual. The top of the letter ‘F’ was shaped into an arrow to represent the motion of ‘Follow-up’. A secondary element was created for the CRM branding to incorporate colour and energy. The spiral like shapes are inspired by a slinky toy, notorious for its continuous crawling forward motion.

Software UI Design

After establishing the new brand Paone Creative began work on the software user interface design. Our goal was to inject the lively & forward thinking personality of the CRM branding into the user interface design. We did this through the use of colour and engaging design elements.

Email Newsletter Marketing

Paone Creative designed, developed and managed a series of email newsletter campaigns for Fittfu. The email newsletter template was designed with flexibility to fit various content volumes. Each newsletter is built in HTML code to ensure direct inbox delivery and allows subscribers to open emails on their iPhone. The template was custom designed to incorporate the colourful Fiitfu CRM branding and strategically placed buttons to increase ‘click’ rates.

First we developed a strategy to help Fiitfu build their online community. The strategy focused on monthly email newsletters that would highlight blog posts and content from the main sales website. Paone Creative managed the design and delivery of every issue with a successful open rate.

LAUNCH WEBSITE