Riverwood Sales is a leading Western Canadian Food Service Sales Agency. They came to Paone Creative in need of a new website. Their primary goal was to build a website that not only showcased their work, it also had to be easy to maintain and update. With this fun spirited group, Paone Creative was inspired to create a completely illustrated new brand.

Why WordPress?

Our goal was to bring the spirited personality of the Riverwood staff to this online experience. We approached this project just as we would for a vancouver restaurant website design. We expanded on their existing colour pallet and incorporated custom illustration and typography to style this food services website. The staff connected so well with their brand re-fresh, that it was extended to all company communication tools.

WordPress was the perfect website platform because of its easy-to-use CMS (Content Management System). With WordPress tools, any staff member can make edits and additions to the website. This is a benefit to the company because it means reduced long-term expenses and allows for instant updates.

A custom interface was built to set Riverwood Sales apart from the competition and offer simplified navigation. Custom graphic illustration and google web fonts act as visual keys to showcase the personality of the company on this vancouver restaurant website design.

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