ON TRAC is a healthcare initiative at BC Children’s Hospital. The program goal is to build awareness and develop tools to help youth Transition Responsibly To Adult Care. The initiative was in need of a visual identity to unite a wide variety of program aspects. This Vancouver healthcare branding project also directs ownership and recognition to ON TRAC.
Logo Design & Identity Package
The logo was designed to represent two coexistent stories. A story of prescribed health and a story of its motivating network. A wordmark was chosen to build name recognition for this Vancouver healthcare branding project. Team sports inspired the logo’s typeface to connect with the primary youth audience.
The letter ‘R’ became a focal point within the wordmark. It symbolizes the abbreviation (Rx) for Prescription: a program for health-care. It also represents the interchangeable key ‘R’ words that define the characteristics & goals of the program.
Included in this Vancouver healthcare branding package:
Logo & Icons
Stationery Set: Business Card, Letterhead, Power Point Template
Rack Card Brochures & Trade Show Banners
E-mail Newsletter Marketing
Email Newsletter Template & Delivery Management
ON TRAC also asked us to help with their bi-annual email newsletter. Paone Creative built a custom template to fit large volumes of content. The design also incorporated strategically placed buttons to increase ‘click’ rates. Each newsletter is built in HTML to ensure direct inbox delivery and also allows subscribers to open emails on their iPhone.
Paone Creative manages the design and delivery of every issue for this Vancouver healthcare branding project. We collect the content from the ON TRAC team, design, program and manage delivery through MailChimp.
*Disclaimer: This logo design is not currently in use by the ON TRAC division as projects at BC Children’s Hospital do not use a unique logo for communication.