Marketing – Paone Creative

Vancouver Corporate Branding

Alfred Horie Construction offers buildings solutions in the province of British Columbia. The company has grown and evolved since opening it’s doors in Vancouver circa 1893. With their varied and expansive list of offerings the company needed to clarify their name, tagline and visual identity.

Solidifying an official name and tagline was no small achievement. The opinions regarding the company key offerings were varied, across a board of passionate individuals. Paone Creative worked with the group to discover a unified vision for the company. This is a great example of the Vancouver corporate branding services offered by Paone Creative.

vancouver corporate branding by Paone Creative .com - we offer boutique graphic design services for business in bc

Identity Solution

The new identity is a modern day approach to AHC’s past logo mark. It instils a sense of solid construction. An extensive stationery set was developed to unify their brand and extended to all company divisions. The business cards function as a mini portfolio for this Vancouver corporate branding project. Multiple cover images were chosen to showcase the different projects and services offered by AHC..

Website Solution

AHC had very little online presence. Their past website was built with poor technology and prohibited good SEO. We provided them with a branded WordPress website to boost their search engine rankings. The new company divisions of offerings had to be clearly accessible for this Vancouver corporate branding project. We also wanted to include a link to their historic past. A unique feature of the website is a live video stream from current job sites across Canada. This is a great way to engage your audience and also leaves you with a complete video of the process. Let’s talk about how Paone Creative can incorporate video content into your Vancouver corporate branding project.

Paone Creative worked to develop their YouTube page which was a strategic social media decision. No Vancouver corporate branding project is complete without great photography. Paone Creative was sent to various project sites to capture images after & during construction.

LAUNCH WEBSITE

Fiitfu CRM Solutions is a start-up company that came to Paone Creative looking for a CRM branding and product design package. Fiitfu is a web based CRM program built specifically for network marketers. The software is built to help manage clients and products but more importantly aid in follow-up.

CRM User Interface design by Paone Creative

Branding elements & logo sketch | CRM branding by Paone Creative .com; a Vancouver design studio offering branding, website and App UI design.

CRM User Interface | CRM branding by Paone Creative .com; a Vancouver design studio offering branding, website and App UI design.

website design | CRM branding by Paone Creative .com; a Vancouver design studio offering branding, website and App UI design.

Identity & Logo Design

Paone Creative provided Fiitfu with a complete CRM branding package. We developed the logo, stationery and brand aesthetics. The name Fiitfu was conceived as an acronym ‘Fortune Is In The Follow-up” but it has now evolved to represent much more. A wordmark was chosen to build name recognition online. Custom lettering was drawn to resonate with an energetic and motivated individual. The top of the letter ‘F’ was shaped into an arrow to represent the motion of ‘Follow-up’. A secondary element was created for the CRM branding to incorporate colour and energy. The spiral like shapes are inspired by a slinky toy, notorious for its continuous crawling forward motion.

Software UI Design

After establishing the new brand Paone Creative began work on the software user interface design. Our goal was to inject the lively & forward thinking personality of the CRM branding into the user interface design. We did this through the use of colour and engaging design elements.

Email Newsletter Marketing

Paone Creative designed, developed and managed a series of email newsletter campaigns for Fittfu. The email newsletter template was designed with flexibility to fit various content volumes. Each newsletter is built in HTML code to ensure direct inbox delivery and allows subscribers to open emails on their iPhone. The template was custom designed to incorporate the colourful Fiitfu CRM branding and strategically placed buttons to increase ‘click’ rates.

First we developed a strategy to help Fiitfu build their online community. The strategy focused on monthly email newsletters that would highlight blog posts and content from the main sales website. Paone Creative managed the design and delivery of every issue with a successful open rate.

LAUNCH WEBSITE

Alfred Horie Construction