Arc's mission is to educate & inspire creative’s to excel as artists & entrepreneurs. They believe in a new kind of learning environment that fosters creativity & social connections. They want to expose their readers to creative insight from photographers outside their own field. They believe learning from others will bring our community clarity, happiness and joy through creativity.

Arc contacted Paone Creative to develop a photography blog brand that connected with photographers & creatives alike. The brand needed to empower their inspiring, educational, interview style website. It was also important to pull inspiration from the geographical location of its inception - the west coast of Canada.